Putting yourself out there in a social network and spreading the word of your business is easy to do, and can result in catching the attention of many people in your profession.
For businesses and career-minded folks, social networking becomes one more promotional tool in the arsenal for an overall business plan.
Whether it's a business meeting, a conference, or a larger industry event, meeting other people who are involved in the same profession is a necessity.
Social networks, especially those like Linked In that cater to businesses and professionals, provide another platform to meet career peers and influential people in the industry.
In this case, the definition of social networking includes nostalgia and reconnecting.