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For example, if you visit a beautifully designed website that is extremely easy to navigate, you are more likely to assume that the content is also high-quality, even if that is not necessarily the case.

On video chat, if your picture is clear and your audio is good, your customers are more likely to assume that your agents have their act together, and that they know what they are saying.

But before making the final decision, you can refer to our latest live chat benchmark report based on millions of chat interactions from companies all around the globe.

In addtion to benchmark data, you can also get suggestions from top customer service experts.

How important will it really be that your agents look professional if the ambiance that they are working with is anything but?