In 2012, the decades-old power lunch institution Reds introduced a more casual revamp, with the goal of attracting this younger clientele.
A year later, The Chase and Drake One Fifty opened their doors—the latter tipping its hat to the new neighbourhood by changing the name of its house wine from Starving Artist (as it’s called at the Queen West flagship) to Fat Banker.
Valerie, like others I interviewed for this story, spoke on the condition that her real name not be used. She lives in a downtown condo and often travels internationally for work.
Meanwhile, the landscape has evolved to better serve the frenzy of disposable incomes and insatiable appetites, morphing over the past few years from the land of the three-martini power lunch into a no-limits party megaplex—Candyland for the suit and tie set.
The bigger, bolder downtown scene kicked off in early 2011 with the opening of Earls at the corner of King and York.
And they use it because smartphones have become a fifth limb.
(There’s even a modern malady called nomophobia, which is short for no-mobile-phobia, to describe the deep psychological attachment people have to their phones.) Tinder uses your phone’s location services to allow you to set your “dating radius” as close as one kilometre.
That feature was pinched from Grindr, the successful gay hookup app founded on the basic idea that casual sex, like real estate, is all about location.